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Kitty Schur is an author, founder, and investor shaping the future of holistic mental health and nervous system wellness.

She brings deep expertise in brand strategy, creative execution, luxury market positioning, and client experience across the wellness, lifestyle, and advocacy sectors. She is the creator of The statechanged Method, founder of 27K Ventures, and host of the This Is Alignment Podcast (coming soon on Spotify).

Kitty has a thorough background in creative direction, brand development, content strategy and content creation, as well as event production.

Raised in Greenwich, Connecticut with an appreciation for art, culture, and the understated, Kitty lends her refined eye to to clients, and has helped many influential individuals, start-ups, as well as luxury brands, craft thoughtful brand messaging, conceptualize unique and engaging programming, and curate a deliberate, elevated and visible brand presence.

Meet kit

A top graduate of the University of Southern California with degrees in Film and Public Relations, Kitty began her career leading women's empowerment initiatives before founding The Collective Rising — a next-generation recruitment and visibility platform that became a go-to digital community for women's professional advancement. Over four years it grew into a trusted discovery ecosystem that served more than 13,000 professionals and was acquired in 2022.

In 2021, she earned a master's degree in Social Innovation and Entrepreneurship from the London School of Economics, where she deepened her focus on building teams and ventures to solve the most pressing problems of our time — a path that ultimately led her toward holistic and mental health.

That passion now drives her current work in the field of wellness. A certified Holistic Health Coach, MBSR Mindfulness Teacher, Kundalini Yoga Teacher, and Integrative Somatic Trauma Therapy Practitioner, Kitty draws on disciplines including but not limited to Polyvagal Theory, Internal Family Systems (IFS), Hakomi, and Neural Awareness. She brings these potent modalities together in The statechanged Method — a pioneering framework for nervous system wellness and holistic mental health that translates deep clinical insight into something accessible that produces sustainable change. Her debut book, The Nervous System Regulation Workbook, distills that approach into practical tools for cultivating a healthy nervous system, and is available on statechanged.com and Amazon.

She splits her time between London, New York, Los Angeles, and Hong Kong.