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Kitty Schur is a founder, investor, creative director, author and practitioner working at the forefront of holistic mental health and nervous system wellness.

With expertise in brand development, creative strategy, client experience, and high-touch production, Kitty has partnered with startups, luxury brands, and mission-driven organizations across the wellness, lifestyle and advocacy sectors.

Kitty has a thorough background in creative direction, brand development, content strategy and content creation, as well as event production.

Raised in Greenwich, Connecticut with an appreciation for art, culture, and the understated, Kitty lends her refined eye to to clients, and has helped many influential individuals, start-ups, as well as luxury brands, craft thoughtful brand messaging, conceptualize unique and engaging programming, and curate a deliberate, elevated and visible brand presence.

Meet kit

A top graduate of the University of Southern California with degrees in Film and Public Relations, Kitty began her career playing a prominent role in women’s empowerment initiatives before founding The Collective Rising — a next-generation recruitment and visibility platform created to elevate the careers of women and underrepresented voices. Over four years, it evolved into a trusted discovery ecosystem serving over 13,000 professionals and was acquired in 2022.

In 2021, she earned a master’s degree in Social Innovation and Entrepreneurship from the London School of Economics, deepening her expertise in building systems that support inclusive, sustainable change. Kitty has since completed advanced certifications in holistic wellness, including training as a Holistic Health Coach, MBSR Mindfulness Teacher, Kundalini Yoga Teacher, and Integrative Somatic Trauma Therapy Practitioner. Her work draws on modalities such as Polyvagal Theory, Internal Family Systems (IFS), Hakomi, HeartMath, and Neural Awareness.

In 2024, Kitty launched statechanged™ — a pioneering method and discovery marketplace focused on nervous system wellness and holistic mental health.

Her debut book, The Nervous System Regulation Workbook, offers practical tools for cultivating regulation and is available at statechanged.com..

Kitty splits her time between London, New York, Los Angeles and Hong Kong.