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Kitty Schur | A bundle of contradictions, in all the best ways.

Kitty Schur is a founder, investor, author, creative director, and practitioner shaping the future of holistic mental health and nervous system wellness.

She brings deep expertise in brand strategy, creative execution, and client experience across the wellness, lifestyle, and advocacy sectors. Kitty is the founder of statechanged™ , 27K Ventures and This Is Alignment Podcast (coming soon).

Kitty has a thorough background in creative direction, brand development, content strategy and content creation, as well as event production.

Raised in Greenwich, Connecticut with an appreciation for art, culture, and the understated, Kitty lends her refined eye to to clients, and has helped many influential individuals, start-ups, as well as luxury brands, craft thoughtful brand messaging, conceptualize unique and engaging programming, and curate a deliberate, elevated and visible brand presence.

Meet kit

A top graduate of the University of Southern California with degrees in Film and Public Relations, Kitty began her career leading women’s empowerment initiatives before founding The Collective Rising — a next-generation recruitment and visibility platform designed to elevate the careers of women and underrepresented voices. Over four years, it grew into a trusted discovery ecosystem serving over 13,000 professionals and was acquired in 2022.

In 2021, she earned a master’s degree in Social Innovation and Entrepreneurship from the London School of Economics, expanding her expertise in building systems that support inclusive, sustainable change. Kitty has since completed advanced certifications in holistic wellness, including training as a Holistic Health Coach, MBSR Mindfulness Teacher, Kundalini Yoga Teacher, and Integrative Somatic Trauma Therapy Practitioner. Her work draws on a range of modalities, including Polyvagal Theory, Internal Family Systems (IFS), Hakomi, HeartMath and Neural Awareness.

In 2024, Kitty launched statechanged™ — a pioneering method and discovery marketplace dedicated to nervous system wellness and holistic mental health. Her debut book, The Nervous System Regulation Workbook, offers practical tools for cultivating a healthy nervous system and is available at statechanged.com.

She splits her time between London, New York, Los Angeles and Hong Kong.